Craft – AX2

Functional sportswear from Craft is a product of sweat and pain, of wind and rain, of falling and rising, and the euphoria experienced when pushing endurance limits. Whether at the Olympics or at home, in the woods or in the streets, they always aim for optimal performance.

We created two spots for the launch of their new technology, AX2, a material that efficiently transports moisture away from the body, keeping the athlete cool.