Illuminate your Christmas with Lacoste.
Haymaker had the honour of providing all CG content for the global Lacoste Christmas Campaign of 2020.
Due to Covid-19 restrictions the campaign had to be crafted entirely in CG, which put high demands on the team to create content that felt as realistic as possible, while at the same time giving it the larger than life feel which the Lacoste brand is famous for. Bringing the iconic Lacoste crocodile to life was an enormously fun challenge.
Working in collaboration with Paris based production company BoogieNights and creative agency Fondamentale, we are beyond pleased with the end result!