Västtrafik – ABC

Västtrafik is responsible for public transport in Västra Götaland County on the west coast of Sweden. Every day, over 400 000 people choose to travel on buses, trains, trams and boats in western Sweden.
Now Västtrafik 70 zones will be merged into 3 zones named A, B and C. Haymaker provided the visual effects for Västtrafik  ‘ABC’. Integrating the huge A,B and C letters seamlessly into the environment, giving this commercial a surreal, larger-than-life feel.